Explainer Videos.. Does Your Startup Need One?
In recent times, explainer videos have suddenly become the rage. Every startup whether funded by a venture capitalist or funded with a loan from friends and family seems to want one.
So what is it about these videos that has made them so popular?
They say a picture is worth a thousand words, so think how popular a video would be.
Explainer videos are short animated films which explain everything about your product or service in under a minute. Think of it as a video that depicts your elevator pitch. People these days are so saturated with information overload that they need something to cut through the noise.
Explainer videos are perfect for such situations. They both educate as well as entertain the viewer.
One of the biggest mistake that ive seen companies do is to outsource the entire video to one company.
Think about it for a minute. Even though the video may be top notch, a weak script will hamper your conversions greatly.
Design studios are great are producing videos, but will hardly care if the video they make converts into sales. You are the best judge of what the USP of your product or service is.
So the right thing is to write up a short script based on what you think the problem in your industry is and how your product or service solves this problem
Then hand this over to a professional copywriter and get a script written for your video. Remember the script is what does the selling, not just the video
The voice over is the next part obviously. You can easily get a cheap voice over from places like elance and fiverr
The last part is actually getting your video made. When I first started searching for such services I was aghast at the prices that the design studios were charging. The lowest I found was charging $2000 per minute of animation.
Way crazy, I know. After a little digging I found a little company called VideoJane which made me my explainer video for just $200.
Conclusion If you are going to create an explainer video on your own then, you must do the steps I mentioned before as if you simply outsource the entire process, I guarantee you, your conversion will take a hit.
If you don’t have the time, don’t waste your money creating videos then. Hire the best copywriter you can find as that will make or break your sales.
When I first started creating explainer videos, I took the easy way out by hiring a big design studio and ended up wasting tens of thousands of dollars on videos that didn’t convert well.
So what is it about these videos that has made them so popular?
They say a picture is worth a thousand words, so think how popular a video would be.
Explainer videos are short animated films which explain everything about your product or service in under a minute. Think of it as a video that depicts your elevator pitch. People these days are so saturated with information overload that they need something to cut through the noise.
Explainer videos are perfect for such situations. They both educate as well as entertain the viewer.
One of the biggest mistake that ive seen companies do is to outsource the entire video to one company.
Think about it for a minute. Even though the video may be top notch, a weak script will hamper your conversions greatly.
Design studios are great are producing videos, but will hardly care if the video they make converts into sales. You are the best judge of what the USP of your product or service is.
So the right thing is to write up a short script based on what you think the problem in your industry is and how your product or service solves this problem
Then hand this over to a professional copywriter and get a script written for your video. Remember the script is what does the selling, not just the video
The voice over is the next part obviously. You can easily get a cheap voice over from places like elance and fiverr
The last part is actually getting your video made. When I first started searching for such services I was aghast at the prices that the design studios were charging. The lowest I found was charging $2000 per minute of animation.
Way crazy, I know. After a little digging I found a little company called VideoJane which made me my explainer video for just $200.
Conclusion If you are going to create an explainer video on your own then, you must do the steps I mentioned before as if you simply outsource the entire process, I guarantee you, your conversion will take a hit.
If you don’t have the time, don’t waste your money creating videos then. Hire the best copywriter you can find as that will make or break your sales.
When I first started creating explainer videos, I took the easy way out by hiring a big design studio and ended up wasting tens of thousands of dollars on videos that didn’t convert well.